Brand vs. Marketing: The Startup Playbook for Building and Selling Your Vision

In the fast-paced startup world, many founders confuse brand with marketing — but knowing the difference can make or break your venture. This practical session unpacks how to build a strong, authentic brand that resonates with your audience, and how to craft smart marketing strategies that effectively sell your vision. Participants will learn how to define their brand identity, communicate their unique value, and align marketing tactics to drive growth. Packed with real-world examples and actionable tips, this workshop is your playbook for standing out and scaling up.